Personal Democracy Forum 2008
Note by Mr. Sanford Dickert:
Key factors: transparency, enablement, good ideas will bubble to the top - feedback to the campaign is good for changing in a good way.
Conversation about people who do not have the money but have time - people wish to focus the energy in some fashion.
Baby Bundlers - how many are valuable? JLam discusses small bundlers and how it increases the involvement in the campaign. Always about collecting - drives their energy and involvement.
People are looking to connect with the candidate - and the challenge is making the audience/supports connect in easy ways. People want to create and want to make something happen. [I am thinking like the walls of flowers or photos] - people feel that they find can get virtual gifts.
matching gifts are very good/incentives - lots of data.
Fundraising is all around credit (who did what). What drives the fundraiser to do what they do? How to get campaigns to recognize the effort and treat the fundraisers as part of the campaign/honored person.
It is about acknowledgment and access. Putting money into the pot is "getting" their skin in the game - such thatpeople who bundle are able to generate a meet with a candidate - and such.
Incentives for the consultants - easy to get "big money" from the big donors. How to create a money bomb? You can't - it happens as a confluence of things and ideas. A person who gives you 10 dollars as the person who gives $2000.
What was important - email was very important (in the Ron Paul campaign). Need to have something that was concrete. people wanted to see what was happening - pointed out what happened when money came in. [specificity, peer pressure]
Hillary's mircotargetting fundraising sites
Migrating from social actions to financial actions - it is really about action. Engaging with the campaign and turn it into part of their life. ActBlue's competition - Sony, movies.
Tough to build a social money bomb on a social network - building trust
Online shoppers are spontaneous shoppers -
Social handshake is not there in social networks...
Conversation about people who do not have the money but have time - people wish to focus the energy in some fashion.
Baby Bundlers - how many are valuable? JLam discusses small bundlers and how it increases the involvement in the campaign. Always about collecting - drives their energy and involvement.
People are looking to connect with the candidate - and the challenge is making the audience/supports connect in easy ways. People want to create and want to make something happen. [I am thinking like the walls of flowers or photos] - people feel that they find can get virtual gifts.
matching gifts are very good/incentives - lots of data.
Fundraising is all around credit (who did what). What drives the fundraiser to do what they do? How to get campaigns to recognize the effort and treat the fundraisers as part of the campaign/honored person.
It is about acknowledgment and access. Putting money into the pot is "getting" their skin in the game - such thatpeople who bundle are able to generate a meet with a candidate - and such.
Incentives for the consultants - easy to get "big money" from the big donors. How to create a money bomb? You can't - it happens as a confluence of things and ideas. A person who gives you 10 dollars as the person who gives $2000.
What was important - email was very important (in the Ron Paul campaign). Need to have something that was concrete. people wanted to see what was happening - pointed out what happened when money came in. [specificity, peer pressure]
Hillary's mircotargetting fundraising sites
Migrating from social actions to financial actions - it is really about action. Engaging with the campaign and turn it into part of their life. ActBlue's competition - Sony, movies.
Tough to build a social money bomb on a social network - building trust
Online shoppers are spontaneous shoppers -
Social handshake is not there in social networks...
