Personal Democracy Forum 2008
Note by Ms. Monica Walsh:
Create a place where political fund raising is normal and cool. That is the challenge in starting up and if you can do this then it just naturally happens. This mornings total on Act Blue 52,481,220 4 Themes: from Act Blue Keep it simple, Keep it direct, The experience is simple. You want people to belong to something, make them feel important and a part of a community. Make it a "cool" thing. Real time and transparent (every successful fund raising event does this) Its not really about the money. The lists are what makes this special, because then you have a list of people to engage them with.
How do you create baby bundelers for your organization? This is a key question. Make sure to install security features on your website to avoid fraud. Make some kind of emotional appeal. For example, invite people to give a b-day card to Ron Paul when they give $20 or more. So they get something out of it. Sometimes people want to give because they believe. So
something like "change" or "hope" Give badges and gifts on the website...and this enables people to come back and back and back. The other is matching gifts. The first $XXX amount will be matched by another person
A big struggle is how to treat the people who gave $2300 and it is in large part about access and acknowlegement. That they get some kind of meaningful relationship or interaction with the campaign and organization.
You need to create a strong social network.
Demographic of funders on line
25-59 more educated, have slightly more money, more tech savvy
Money bomb works for a candidate who wants to get elected in a years time, but if you are a cause related organization, you want to target your funding goals towards sustainability. Otherwise build a community around the cause, get them active, have a regular email sent out, at least once a week. being transparent is always important
A market opportunity is open for the independent groups online.
Peer pressure works on line when trying to reach goals.
How do you create baby bundelers for your organization? This is a key question. Make sure to install security features on your website to avoid fraud. Make some kind of emotional appeal. For example, invite people to give a b-day card to Ron Paul when they give $20 or more. So they get something out of it. Sometimes people want to give because they believe. So
something like "change" or "hope" Give badges and gifts on the website...and this enables people to come back and back and back. The other is matching gifts. The first $XXX amount will be matched by another person
A big struggle is how to treat the people who gave $2300 and it is in large part about access and acknowlegement. That they get some kind of meaningful relationship or interaction with the campaign and organization.
You need to create a strong social network.
Demographic of funders on line
25-59 more educated, have slightly more money, more tech savvy
Money bomb works for a candidate who wants to get elected in a years time, but if you are a cause related organization, you want to target your funding goals towards sustainability. Otherwise build a community around the cause, get them active, have a regular email sent out, at least once a week. being transparent is always important
A market opportunity is open for the independent groups online.
Peer pressure works on line when trying to reach goals.
