Personal Democracy Forum 2008
Note by Mr. John Breyault:
Matthew Hurst w/Microsoft Live Labs
Runs a group @ MS that does social media analysis
What can you do if you could aggregate all the socnet data out there?
Often able to find out a lot of data about the author of socnet content thanks to profiles (content, time, location, etc.)
Demo's app that tracks blog postings on a keyword in realtime
Tracking reciprocal links, note clusters, extract relationships
Notes the relationship of politics to technology blogospheres — Mommysphere a significant cluster in itself
-Applications to Politics-
Notes ratio of attention to Clinton and Obama showing tipping point in late January — well ahead of actual polling
Mining news mentions of clinton/obama/edwards, oil, etc. showing attention
-Applications: Citizens-
Notes polarization of political blogosphere
MS working to detangle the blogosphere to extract useful data
"Blews" = blogs + news
Leads to consumers of media who are more informed and more efficient — more articulate message promulgation and activation of activists
-Conclusion-
Social media aggregate is rich in opportunities for the political process
Runs a group @ MS that does social media analysis
What can you do if you could aggregate all the socnet data out there?
Often able to find out a lot of data about the author of socnet content thanks to profiles (content, time, location, etc.)
Demo's app that tracks blog postings on a keyword in realtime
Tracking reciprocal links, note clusters, extract relationships
Notes the relationship of politics to technology blogospheres — Mommysphere a significant cluster in itself
-Applications to Politics-
Notes ratio of attention to Clinton and Obama showing tipping point in late January — well ahead of actual polling
Mining news mentions of clinton/obama/edwards, oil, etc. showing attention
-Applications: Citizens-
Notes polarization of political blogosphere
MS working to detangle the blogosphere to extract useful data
"Blews" = blogs + news
Leads to consumers of media who are more informed and more efficient — more articulate message promulgation and activation of activists
-Conclusion-
Social media aggregate is rich in opportunities for the political process
