http://confabb.com/conferences/cci2008/sessions/6560 Mon, 17 Mar 2008 01:55:22 GMT Attendee Reviews of Defining and Developing an Information Strategy http://confabb.com/conferences/cci2008/sessions/6560/details#361 This was an excellent workshop delivered by a true educator. In answer to the question "What's the point of information?", Bob stressed the role of information to influence the actions of others. He then focussed the workshop on helping those who would be seen as the 'information guy' craft a strategy statement to influence their superiors... to lead with information. This was a true workshop. We each rolled up our sleeves and worked through an exercise, creating a goals taxonomy for our organization and then using one of the goals to write a strategy statement in the form: By delivering <information> to <audience> we will be able to <goal> because <reason>. Bob worked with two volunteers in the room, polishing their statements and demonstrating to the rest of us how to make our own strategy statements stronger. Mon, 17 Mar 2008 01:55:22 GMT http://confabb.com/conferences/cci2008/sessions/6560/details#361 Claudia Wunder http://confabb.com/conferences/cci2008/sessions/6560/details#351 This conference brought together many different perspectives on the questions surround what Rahel Bailie recently called "the age of content". The two perspectives that Bob Boiko brought to the cognitive party were a) a deeply thought out understanding of the content management space and b) the superlative skills of a real educator. I would probably add that we could include a third perspective, that of the passionate advocate for those of us in the "business of content" to mobilize and make a better contribution to our organizations. The sheer volume and substance of the material Bob shared with the attendees is difficult to describe. It spawned a series of evening discussions which is one of those intangible measures of value that count for a lot. It should be noted that this short workshop shared many of these qualities with Bob's tome "the Content Management Bible" which stands as the only credible reference resource that practitioners have at this time. Especially notable with this book is the fact that underneath the surface one can sense that the author really understands the subject. This stands in stark contrast to most business and technology books, typically written by those of a more "journalistic turn", where a closer inspection usually turns up very little. Five stars does not do Bob justice. Sat, 15 Mar 2008 21:24:03 GMT http://confabb.com/conferences/cci2008/sessions/6560/details#351 Joe Gollner