Content Convergence & Integration 2008

In a world of converging content, the demands on content developers are changing. As technologies change, the way content is written needs to change, and the skills needed by writers need to expand to take into account the multiple contexts. The very nature of writing is changing, and when writers come to the fork in the road, there will be a need to know whether to become a "commodity writer" or enter a higher level of developing content strategies.

Rahel Anne Bailie and Jack Molisani will lead an interactive discussion that explores the changes on the horizon, and about the differences between commoditized writing, and the value-add that a identity can bring.