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    <title>Using Web Content To Build the Customer Relationship Reviews</title>
    <link>http://confabb.com/conferences/WebContent2007/sessions/5212</link>
    <pubDate>Tue, 26 Jun 2007 20:04:20 GMT</pubDate>
    <description>Attendee Reviews of Using Web Content To Build the Customer Relationship</description>
    <item>
      <title>Building (the case for) customer-centric CM</title>
      <link>http://confabb.com/conferences/WebContent2007/sessions/5212/details#324</link>
      <description>To say that Ann Rockley &amp;quot;knows her stuff&amp;quot; is like saying &amp;quot;Picasso could draw ...&amp;quot; Ann Rockley has a knack for solidly and calmly constructing the argument that &amp;quot;if we're not building the customer relationship through better management of our content - then why are we moving to content management at all?&amp;quot; It's always a pleasure to hear her speak, and her keynote at WebContent 2007 was no exception. </description>
      <pubDate>Tue, 26 Jun 2007 20:04:20 GMT</pubDate>
      <guid>http://confabb.com/conferences/WebContent2007/sessions/5212/details#324</guid>
      <author>Ms Emma Hamer</author>
    </item>
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