Web Content 2007 Chicago
Session: An integrated Strategy for Online Marketing: Email & Search
Description
There are two basic aspects of successful relationship marketing - Beginning a relationship and maintaining that relationship to the mutual benefit of both the organization and its constituents. In this session, we will see that while "search" is the critical component to what traditional marketers call “acquisition” marketing, data driven email is the critical element in building and maintaining that relationship
Session Details
| Speakers: |
Chris Baggot
|
| Date: | Tuesday, June 19, 2007 10:00 AM - 11:30 AM |
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| Track: | Tools & Technologies |
