Web Content 2009 Tampa Bay Sessions
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Session Grid
| Time | Session Name | Track | Location | Attending? |
|---|---|---|---|---|
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8:30 AM
Ends: 9:15 AM
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[Keynote] Six Degrees of Collaboration
Fifteen years ago, email was the newest hottest thing that was going to change our lives. And it has. But as any technology matures (read: becomes less new and cool, and more ev... |
Keynote | Beach/Golf Ballroom | Log in |
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9:15 AM
Ends: 10:00 AM
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Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
The majority of web content created by companies is extremely self-serving. We historically talk about our products, services and awards, and even create “educational” conte... |
Featured Presenters | Beach/Golf Ballroom | Log in |
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10:30 AM
Ends: 11:30 AM
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The Mobile Marketing Truth
Mobile marketing does not lack hype, that’s for sure. But what is it really like to run a successful mobile marketing campaign? Right now Vibes has about 1,000 active mobile... |
Web Marketing Strategies, Practices, and Standards | Beach Room | Log in |
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1:00 PM
Ends: 1:50 PM
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Marketing Survival Strategies for the Attention(less) Economy
One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.” Simon succinctly wr... |
Web Marketing Strategies, Practices, and Standards | Beach Room | Log in |
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1:00 PM
Ends: 1:50 PM
|
Deep or Shallow Multilingual?
Many decisions made early in the design of a multilingual site will determine the capabilities for years to come, so should be carefully considered. That said, many key issues ... |
Web Design and Technology | Golf Room | Log in |
|
2:00 PM
Ends: 2:50 PM
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Situational Applications: Cost Effective Solutions to Immediate Business Challenges
A recent IBM study makes the argument that the health, competitive power, and even survival of an enterprise largely depends on its ability to harness the power of knowledge wor... |
Web Design and Technology | Golf Room | Log in |
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2:00 PM
Ends: 2:50 PM
|
B2B 2.0 - Content Strategy for a YouTube World: White Papers, Widgets and Beyond
There was a time when a white paper was all you needed to gain traction with B2B customers. But in a switched on, YouTube, blogosphere world, the white paper—while still an im... |
Web Marketing Strategies, Practices, and Standards | Beach Room | Log in |
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3:10 PM
Ends: 4:00 PM
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Instant Brand Messaging: Writing To Be Clicked
Business writing is undergoing a revolution. How do you write for results? In a complex messaging environment that includes evolving social media applications as well as more tr... |
Web Marketing Strategies, Practices, and Standards | Beach Room | Log in |
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3:10 PM
Ends: 4:00 PM
|
Design is Content, Too!
Sometimes the message needs more than just words. Graphic design is about visual communication. From brand identity to usability, good design is design that works. |
Web Design and Technology | Golf Room | Log in |
|
4:10 PM
Ends: 5:00 PM
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Getting on the Social Media Bandwagon: Redefining Success in the Age of Content Convergence
Getting requests to add a blog to a site for the purpose of improving search results? Is the thought making the hair on the back of your neck stand on end? The request is all to... |
Web Marketing Strategies, Practices, and Standards | Beach Room | Log in |
|
4:10 PM
Ends: 5:00 PM
|
Functionality Matters: Why Great Design Can Be Bad for Business
In the new age of all things digital, a website is often the first interaction a potential or first time customer has with a company. This first impression can go a long way in ... |
Web Design and Technology | Golf Room | Log in |
