Effective Strategic Distributor Management in Asia Workshop (Malaysia)

Buttressed by the strong growth in Asia post-2003 led by China, India, Vietnam and Singapore, many economic experts have already identified Asia as the new engine of growth to power the world’s economy in the new Pacific Century. For many Western bu...

Buttressed by the strong growth in Asia post-2003 led by China, India, Vietnam and Singapore, many economic experts have already identified Asia as the new engine of growth to power the world’s economy in the new Pacific Century. For many Western businesses, the need to be in Asia is a “given” in this age of globalisation. For Asian businesses, going global on the other hand is no more a question of, “Should we?” - it is almost an axiom that if one does not take one’s product to sell abroad, the global players will bring theirs into your home market … in other words, the world is right here in Asia!

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