mycustomer 2.0 training

A two-day workshop providing a framework for the understanding of your key accounts and the environment in which they operate.


Providing a comprehensive overview of the SA retail and wholesale environment, including comparative insights into the m...

A two-day workshop providing a framework for the understanding of your key accounts and the environment in which they operate.


Providing a comprehensive overview of the SA retail and wholesale environment, including comparative insights into the major retail and wholesale players.

• Who are the key retail and wholesale players in the SA market?
• What are their current trading strategies?
• How are they impacted by the current socio-economic landscape?
• How do you work with the trade to effectively promote both your and the trading brand?
• What do they expect of you as a supplier or service provider?

Knowing your customer and the trends at play in the trading environment will assist you in developing the collaborative relationships you need to operate as an effective member of your team and to position your business as a first-class supplier to the industry.

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