The one number you need to grow for 2010

This half-day master-class, presented by international brand leadership expert, Dr Nikolaus Eberl examines the role of customer advocacy for brand leadership in view of the 2010 FIFA World Cup.


According to Harvard Business School, customer advoca...

This half-day master-class, presented by international brand leadership expert, Dr Nikolaus Eberl examines the role of customer advocacy for brand leadership in view of the 2010 FIFA World Cup.


According to Harvard Business School, customer advocacy has become the key driver of economic growth. Linking customer advocacy rates to actual growth rates of more than 400 companies in a dozen industries, Harvard identified "a strong correlation between net-promoter figures and a company's average growth rate over a three-year period."

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