Gartner Customer Relationship Management Summit 2008 - DC

Every moment of every day, our organizations have the opportunity to define and deliver the experiences that make our customers loyal and profitable. Whether embedding analytics into business processes; building relationships in virtual communities or ...

Every moment of every day, our organizations have the opportunity to define and deliver the experiences that make our customers loyal and profitable. Whether embedding analytics into business processes; building relationships in virtual communities or leveraging the unique capabilities of every customer touch point while maintaining brand consistency, the evolution of both corporate and consumer IT markets is increasing the diversity and complexity of delivering this value. With competitive pressure and the benefits of successful innovation ever higher, it is more important than ever for companies to understand the full range of possibilities - and which will deliver the most value.

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