The Design Annual 2008

The lot of design today is not an easy one. The public approach to it has increasingly caused the term design to deteriorate into a lifestyle term. The problem, evidently, is that to date there has been no theoretical basis and no culturally-anchored v...

The lot of design today is not an easy one. The public approach to it has increasingly caused the term design to deteriorate into a lifestyle term. The problem, evidently, is that to date there has been no theoretical basis and no culturally-anchored value and evaluation system for design. In contrast with associated disciplines such as architecture, art and fashion, design has been denied its independence. The definitions essentially verge on meaningless marketing jargon usually to the detriment of content, precision and a precise use of words. To do justice to the claim and meaning of the discipline design, it is important to present the history, values and content of the products. Only in this way can a reference system develop I the long term, in which design can be adequately discussed. The alignment in terms of content of 'private identity' demonstrates clearly that it addresses questions that are of relevance to the whole of society. The discussion touches on cultural processes and developments in the present day, on design as a creative discipline.

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