Community 2.0 Sessions
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Session Grid
| Time | Session Name | Track | Location | Attending? |
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9:30 AM
Ends: 12:00 PM
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Boot Camp: Building a 2.0 Community
Kathleen Gilroy, CEO, The Otter Group Sylvia Marino, Executive Director, Community Operations, Edmunds.com, Inc This half-day session will take participants through a step... » Add your review |
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1:00 PM
Ends: 4:30 PM
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How to Measure Progress and Success in Business Communities
Francois Gossieaux, President Corante Rachel Makool, Senior Director, Community Development, eBay Mark Yolton, Vice President, SAP Community Network, SAP This advanced work... » Add your review |
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| Time | Session Name | Track | Location | Attending? |
|---|---|---|---|---|
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8:30 AM
Ends: 8:45 AM
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Opening Remarks from the Confrerence Chair
Barry Limbert, CEO, Mzinga, will make his opening remarks for the Community 2.0 conference. » Add your review |
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8:45 AM
Ends: 9:30 AM
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Tapping into the Groundswell: How to Create Your Community Strategy
Charlene Li, Vice President and Principle Analyst, Forrester Research When creating their community strategies, companies often start with the technologies - choosing between... » Add your review |
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9:30 AM
Ends: 10:15 AM
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Putting the Fun in Functional: Applying Game Mechanics to Social Software
Amy Jo Kim, Creative Director, Shuffle Brain and Author of "community Building on the Web: Secret Strategies for Successful Online Communities" Over the past few years, we'v... » Add your review |
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9:30 AM
Ends: 10:15 AM
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The Information Revolution that Wasn't and the One that Will Be: How the New Dimensions of Information are Transforming Business....and Life
David Weinberger, Ph.D., Author "Everything is Miscellaneous: The Power of the New Digital Disorder" and Co-Author, "The Cluetrain Manifesto" Remember the information tidal w... » Add your review |
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10:45 AM
Ends: 11:30 AM
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From networking to Net Work
Patti Anklam, Principal Consultant, Net Work Patti Anklam's recent book Net Work: A Practical Guide to Networks at Work and in the World, translates her insights from working... » Add your review |
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11:30 AM
Ends: 12:15 PM
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We are Smarter than Me: How to Unleash the Power of Crowds in Your Business
Barry Libert, CEO, Mzinga Many companies have benefited hugely from harnessing collective power. But not all succeeded. There are many pitfalls to be avoided and obstacles ... » Add your review |
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1:40 PM
Ends: 2:20 PM
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Successful Communities Start Here
Joe Cothrel, Vice President of Community Management, Lithium Technologies Social networking insiders can help you build your brand and ease your support burden if done right.... » Add your review |
Track I: The Strategy | Log in | |
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1:40 PM
Ends: 2:20 PM
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How Target Created a Relevant Campaign on Facebook
Mauro Cavalletti, Creative Director, AKQA Target consistently delivers a fulfilling experience of design and affordability. For the Back to College campaign in 2007, we knew... » Add your review |
Track II: The Tools | Log in | |
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1:40 PM
Ends: 2:20 PM
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Finding, Thanking, and Engaging Community Influencers: A Microsoft Case Study
Sean O'Driscoll, General Manager, Customer Service and Support Community, and Marty Taylor Collins, Senior Product Marketing Manager, Microsoft Microsoft actively engages a n... » Add your review |
Track III: The Results | Log in | |
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2:20 PM
Ends: 3:00 PM
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Big and Public or Small and Private? United Airlines Explores Frequent Flier Online Communities
Dan Comenduley, Project Manager, Customer Metrics and Insights, United Airlines Manila Austin, Ph.D., Director of Research, Communispace What goes on in big private commun... » Add your review |
Track I: The Strategy | Log in | |
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2:20 PM
Ends: 3:00 PM
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Next Generation Community Platformer's Hook Up
Moderator: Steve Levine, WebEx Connect Community Manager/Evangelist Simon Chen, Senior Consultant, Ramius Corperation Josh Hilliker, Intel vPro Expert Community Center Manger... » Add your review |
Track II: The Tools | Log in | |
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2:20 PM
Ends: 3:00 PM
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Ideas and Business Innovation: Partnerships for Success
Caroline Dietz, Community Manager, IdeaStorm, Dell To maintain a fresh perspective on products and services - and to remain relevant - organizations must keep an open mind an... » Add your review |
Track III: The Results | Log in | |
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3:30 PM
Ends: 4:10 PM
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What Do These Points Really Mean? The Pros and Cons of Reputation Systems
Moderator: Silona Bonewald, Founder, League of Technical Innovators Dawn Foster, Director of Developer Relations, Jive Software Bill Johnston, Founder, Forum One Communicat... » Add your review |
Track I: The Strategy | Log in | |
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3:30 PM
Ends: 4:10 PM
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In Plain English: How Simple Explanations Can Build Pathways to Community Adoption
Lee LeFever, Principal, Common Craft Kevin Flaherty, Vice President, Marketing, Wetpaint Inc. Common Craft's "In Plain English" videos have been viewed over 1 million times ... » Add your review |
Track II: The Tools | Log in | |
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3:30 PM
Ends: 4:10 PM
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From Pirates to Faries: How Disney Builds Communities Around Popular Franchises
Mike Goslin, Vice President, VR Studios, Disney Online Online communities and virtual worlds are growing rapidly and many executives are trying to decide how their companies ... » Add your review |
Track III: The Results | Log in | |
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4:10 PM
Ends: 4:50 PM
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Community Manager: Strategies for Hearding Cats
Kellie Parker, Online Community Manager, PC World, Macworld As a Community Manager, you've got a lot of cats to herd. Your executives want to get involved in the latest web ... » Add your review |
Track I: The Strategy | Log in | |
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4:10 PM
Ends: 4:50 PM
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Is your mobile community ready to go mobile?
Francois Gossieaux, President, Corante Debi Jones, Mobile Product Manager and Strategist, Social Media Producer, Mobilejones.com Some companies are 100% mobile-based, some h... » Add your review |
Track II: The Tools | Log in | |
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4:50 PM
Ends: 5:30 PM
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You Talk Session
In this session, you do the talking. Come with ideas, questions, and comments. No PowerPoint or speakers, just ideas from participants. Registered attendees will email in the... » Add your review |
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| Time | Session Name | Track | Location | Attending? |
|---|---|---|---|---|
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8:45 AM
Ends: 9:30 AM
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KEYNOTE: An SAP Global Survey with Shel Isreal
Shel Israel, Co-Author, "Naked Conversations - How Blogs are Changing the Way Business Talk with Customers" Shel Israel was assigned a simple task by SAP, the world's third l... » Add your review |
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10:45 AM
Ends: 11:30 AM
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Top 10 Lessons Learned in E-Commerce
Tony Hsieh, CEO, Zappos.com Zappos.com is built on customer service and the e-commerce business is built on repeat customers. Tony Hsieh will speak on the top 10 tactics he ... » Add your review |
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11:30 AM
Ends: 12:15 PM
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The Evolution of Community and the Role of Visuals
Nancy White, Founder, Full Circle Associates Each time we gather and consider the role of functions of online communities, we are building both upon the past and seeking to l... » Add your review |
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1:40 PM
Ends: 2:20 PM
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You Won't be MySpace: How to Manage the Expectations of Your Executive Borad While Creating the Most Practical Community fo Your Company
Chris Leonard, Director of Community and Engineering Editorial Content, GlobalSpace, Inc. and CR4-The Engineer's Place for News and Discussion How many of you are here becaus... » Add your review |
Track I: The Strategy | Log in | |
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1:40 PM
Ends: 2:20 PM
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Measuring Naked Conversations - Are We Engaged Yet?
Katie Delahaye Paine, CEO, KDPaine & Partners 80% of all CEOs say they are dissatisfied with the measures of success provided by their CMOs, and that's in the traditional med... » Add your review |
Track III: The Results | Log in | |
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2:20 PM
Ends: 3:00 PM
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Legal Do's and Don'ts of Running a Community
Kevin O'Keefe, Former Litigator and Founder of Lexblog, Inc Running a community should be a rewarding experience for you and your community members. Do not let a lack of und... » Add your review |
Track I: The Strategy | Log in | |
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2:20 PM
Ends: 3:00 PM
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Community 3-D: Using a Virtual World to Build Your Community
Jeska Dwigalski, Community and Product Development, Linden Labs (Second Life) Virtual worlds are a growing industry which should not be confused with video games or massively... » Add your review |
Track II: The Tools | Log in | |
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2:20 PM
Ends: 3:00 PM
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Campbell's "M'mm M'mm Good" Innovation Engine - How 500 Consumers' Non-Stop Ideas are Filling the Innovation Pipeline Faster
Adrian Bing-Zaremba, Director of Marketing Research & Innovation, Campbell Soup Company Soup is half of Campbell's $7.5 billion in sales. So how can Campbell's generate brea... » Add your review |
Track III: The Results | Log in | |
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3:30 PM
Ends: 4:10 PM
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Corporate Blogs and Blog Relationships that Work and Matter
Lionel Menchaca, Digital Media Manager, Direct2Dell Geoff Knox, Team Lead, Online Community Outreach, Dell What does it take to be the most relevant and engaging corporate b... » Add your review |
Track I: The Strategy | Log in | |
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3:30 PM
Ends: 4:10 PM
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Q&A Discussion With The Community Leaders from eBay and Yahoo!
Rachel Makool, Senior Director, Community Development, eBay Matt Warburton, Director of Community Managment, Yahoo! Inc. Please join us for a Q&A discussion with the communi... » Add your review |
Track III: The Results | Log in | |
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4:10 PM
Ends: 4:50 PM
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B2B Strategy Starts in the 2.0 Community: Insights from Small Business Social Network
Andy Hessabi, Senior Marketing Manager, Market Insights, Network Solutions New Web-related services that help small business owners to more effectively develop and market new... » Add your review |
Track I: The Strategy | Log in | |
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4:10 PM
Ends: 4:50 PM
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Transferring Communities from Nonprofits to Government to Social to Business Networks
Silona Bonewald, Founder, League of Technical Voters OpenSocial and the creation of such tools as Ning has created a new issue in community development. Is your community tr... » Add your review |
Track II: The Tools | Log in | |
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4:10 PM
Ends: 4:50 PM
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Next Generation Voice of the Customer Programs
Kimarie Matthews, Vice President, Market Research & Customer Loyalty, Wells Fargo Bank The first step to understanding customer needs is to listen to what customers are sayin... » Add your review |
Track III: The Results | Log in | |
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4:50 PM
Ends: 6:00 PM
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Who Owns Community?
Moderator: Matthew Lees, Vice President and Analyst/Strategist, Patricia Seybold Group Sylvia Marino, Executive Director, Community Operations, Edmunds.com, Inc. Scott Wi... » Add your review |
Track I: The Strategy | Log in | |
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4:50 PM
Ends: 6:00 PM
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Marketing Of, To, and Through Online Communities
John Bell, Managing Director, Executive Creative Director, Ogilvy Public Relations Worldwide Amy Dalton, Senior Director of Marketing, Topix, LLC Peter Friedman, Chairman ... » Add your review |
Track II: The Tools | Log in | |
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4:50 PM
Ends: 6:00 PM
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Lego Mindstorms: Partnering Enthusiasts to Create Amazing Products
Jake McKee, Principal and Leading Strategist, Ant's Eye View The groundbreaking LEGO Mindstorms Robotics System was launched in 1998, and much to the surprise of many LEGO em... » Add your review |
Track III: The Results | Log in |
| Time | Session Name | Track | Location | Attending? |
|---|---|---|---|---|
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9:30 AM
Ends: 12:00 PM
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Social Captial: Glue for Sustainability
Victoria G. Axelrod, Management Consultant and Organization Strategist, Axelrod Becker Consulting William F. Becker, Organization Consultant, Axelrod Becker Consulting Jen... » Add your review |
Post Conference Workshops | Log in | |
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1:00 PM
Ends: 4:30 PM
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Ring! Ring! Your Learners Are On The Phone!
Dick Carlson, Chief Knowledge Farmer, The Virtual Content Company, LLC The mobile platform is becoming a very large and effective method of providing just in time and "anywhe... » Add your review |
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