Service Portfolio Design & Marketing

With the increasing commoditization of products, most manufacturers today have turned to aftersales service to provide competitive differentiation. More and more services are becoming a fierce “battle field” for winning and retaining customers and,...

With the increasing commoditization of products, most manufacturers today have turned to aftersales service to provide competitive differentiation. More and more services are becoming a fierce “battle field” for winning and retaining customers and, quite often a major source of profit!

As a result, Service executives are moving away from the traditional break-fix model to a more diverse and sophisticated set of service offerings including managed services, remote services, traditional services bundled with other features, tailor-made service packages that meet specific clients’ needs.

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