Fuse: Design & Culture Sessions
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Session Grid
| Time | Session Name | Track | Location | Attending? |
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11:00 AM
Ends: 1:30 PM
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Type Tour of Lower Manhattan: Discovering Typographic Treasures to Spur Creative Thinking
Tobias Frere Jones, Principle, Director of Typograpshy, Hoefler and Frere Jones, will be leading an ethnographic tour to spur creative thinking inspired by New York City. Meet ... » Add your review |
Ethnographic Tours of NYC | Southwest Corner of Center and Chambers Streets | Log in |
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1:00 PM
Ends: 5:00 PM
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Trend Walking: Taking To th eStreets of NYC to Spot Insights to Grow Your Business
Kathleen Carroll, the President of Chief Branding Strategist of the Branding Clinic will be leading a tour to spot trends that will help your business in NYC! » Add your review |
Ethnographic Tours of NYC | Meet at the Tribeca Grand Hotel | Log in |
| Time | Session Name | Track | Location | Attending? |
|---|---|---|---|---|
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7:30 AM
Ends: 8:30 AM
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Registration and Breakfast
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8:30 AM
Ends: 9:15 AM
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A Number of People
Chip Kidd, writer, graphic designer and author of "The Cheese Monkeys" and "The Learners," as well as Associate Art Director and Editor at Large for Graphic Novels at Knoph/Pant... » Add your review |
Symposia: Must-See Monday | Log in | |
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9:45 AM
Ends: 9:55 AM
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Sustainability and Packaging Innovation
Greetings from symposium leader » Add your review |
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9:45 AM
Ends: 9:55 AM
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Global Design and Brand Strategy Emotional
Greetings from the symposium leader. » Add your review |
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9:45 AM
Ends: 9:55 AM
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Branding and the Quest for Experiences
Greetings from the symposium leader » Add your review |
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9:55 AM
Ends: 10:35 AM
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The Way You Make Me Feel: The Role of Emotion in Your Brand's Experience
Wachovia will present "The Way You Make Me Feel: The Role of Emotion in Your Brand's Experience." » Add your review |
Branding & The Quest For Experiences | Log in | |
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9:55 AM
Ends: 10:35 AM
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Keynote: Message in a Bottle: Leading A Business that Strives to Be Ethical and Sustainable
Honest Tea will present a keynote speech titled "Message in a Bottle: Leading A Business that Strives to Be Ethical and Sustainable." » Add your review |
Sustainability and Packaging Innovation | Log in | |
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9:55 AM
Ends: 10:35 AM
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Reinventing Success Across Borders: Differentiating Beauty, Quality, Functionality, Technology & The Point of Sale Experience
Bang & Olufsen Denmark will be presenting, "Reinventing Success Across Borders: Differentiating Beauty, Quality, Functionality, Technology & The Point of Sale Experience." » Add your review |
Global Design & Brand Strategy Emotional | Log in | |
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10:40 AM
Ends: 11:20 AM
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KEYNOTE: Being Green in Mass: Packaging Innovations at Sam's Club
Sam's Club will be presenting this keynote session called "Being Green in Mass: Packaging Innovations at Sam's Club." » Add your review |
Sustainability and Packaging Innovation | Log in | |
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10:40 AM
Ends: 11:20 AM
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Building A Worldwide Design Organization in What Seems Like a Billion Dollar Start-up
Cisco Linksys will be presenting, "Building A Worldwide Design Organization in What Seems Like a Billion Dollar Start-up." » Add your review |
Global Design & Brand Strategy Emotional | Log in | |
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10:40 AM
Ends: 11:20 AM
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Facial Coding: Tools and Inquiry to get an Emotional Response
Dan Hill, author of "Emotionomics," will be presenting, "Facial Coding: Tools and Inquiry to get an Emotional Response." » Add your review |
Branding & The Quest For Experiences | Log in | |
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11:25 AM
Ends: 12:05 PM
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Clients, For Pete's Sake Stop this Pinching
Webb Scarlett deVlam will be presenting, "Clients, For Pete's Sake Stop this Pinching." » Add your review |
Sustainability and Packaging Innovation | Log in | |
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11:25 AM
Ends: 12:05 PM
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Design Inspiration: Finding the One Percent
The Coca Cola Company will be presenting "Design Inspiration: Finding the One Percent." » Add your review |
Global Design & Brand Strategy Emotional | Log in | |
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11:25 AM
Ends: 12:05 PM
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Dethroning Conventional Brand Thought: Interactivity and Social Media
Royal Philips Electronics will be presenting "Dethroning Conventional Brand Thought: Interactivity and Social Media." » Add your review |
Branding & The Quest For Experiences | Log in | |
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1:20 PM
Ends: 2:00 PM
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Creating Stylish, Innovative and Convenient Solutions to Environmental Challenges
Josh Dorman, author, of the Lazy Environmentalist,presents "Creating Stylish, Innovative and Convenient Solutions to Environmental Challenges." » Add your review |
Sustainability and Packaging Innovation | Log in | |
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1:20 PM
Ends: 2:00 PM
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TBD
This session will be delivered by Legobrands. » Add your review |
Global Design & Brand Strategy Emotional | Log in | |
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1:20 PM
Ends: 2:00 PM
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Experience Design: Enticing new customer behavior through emotional engagement
HP will present, "Experience Design: Enticing new customer behavior through emotional engagement." » Add your review |
Branding & The Quest For Experiences | Log in | |
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2:00 PM
Ends: 2:45 PM
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Big Love: Building Passion Brands
The American Heart Association will be presenting, "Big Love: Building Passion Brands." » Add your review |
Branding & The Quest For Experiences | Log in | |
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2:05 PM
Ends: 2:45 PM
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TBD
» Add your review |
Sustainability and Packaging Innovation | Log in | |
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2:05 PM
Ends: 2:45 PM
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The Rise of China's Brand
ATC will present "The Rise of China's Brand." » Add your review |
Global Design & Brand Strategy Emotional | Log in | |
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3:15 PM
Ends: 3:20 PM
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Reflections on What You've Heard So Far
» Add your review |
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3:15 PM
Ends: 3:20 PM
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Think Session
Reflect on what you've heard so far. » Add your review |
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3:20 PM
Ends: 4:05 PM
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Changing the Way People Think About a Commodity and Building a Brand with A Social Mission
Peter Thum, Founder of Ethos Water, and Vice President of Global Brand and Product at Starbucks, will be presenting "Changing the Way People Think About a Commodity and Building... » Add your review |
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4:30 PM
Ends: 5:15 PM
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Things I Have Learned In My Life So Far
Stefan Sagmeister, Artist and Graphic Designer, also President of Sagmeister, Inc. will be presenting "Things I Have Learned In My Life So Far." » Add your review |
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5:15 PM
Ends: 6:00 PM
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Design is Harder Than Creating Art
Joshua Davis, Digital Image Maker, also featured in Fast Company's 2007 "Masters of Design" issue, will be presenting "Design is Harder Than Creating Art." » Add your review |
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| Time | Session Name | Track | Location | Attending? |
|---|---|---|---|---|
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8:30 AM
Ends: 9:15 AM
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Greetings and Perspective from Your Hosts
Hosts Debbie Millman of "Design Matters" as well as author of "How To Think Like A Designer" and Cheryl Swanson, Cultural anthropology and visual branding expert, also principal... » Add your review |
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9:15 AM
Ends: 10:00 AM
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What We Can Learn from Spaghetti Sauce: Finding Customers' Truest Tastes
Malcolm Gladwell, writer of science and culture of human behavior, will be presenting "What We Can Learn from Spaghetti Sauce: Finding Customers' Truest Tastes." » Add your review |
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10:30 AM
Ends: 11:15 AM
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Gently Stretching Your Brand To Drive Growth
Irwin Simon, Founder, Chairman, President and CEO of The Hain Celestial Group will present, "Gently Stretching Your Brand To Drive Growth." » Add your review |
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11:15 AM
Ends: 12:00 PM
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Changing Minds
Milton Glaser, one of the most celebrated American Graphic Designers, will be presenting "Changing Minds." » Add your review |
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1:15 PM
Ends: 1:55 PM
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The New Design
Steelcase will be presenting, "The New Design." » Add your review |
Design | Log in | |
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1:15 PM
Ends: 1:55 PM
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Evolve, Spark, Change, Challenge: Connecting With Consumers on Multiple Platforms
Church and Dwight will be presenting, "Evolve, Spark, Change, Challenge: Connecting With Consumers on Multiple Platforms." » Add your review |
Strategy | Log in | |
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1:15 PM
Ends: 1:55 PM
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Don't Just Survive, Thrive: Lifestyles in the Next Decade
Toniq will be presenting "Don't Just Survive, Thrive: Lifestyles in the Next Decade." » Add your review |
Trends | Log in | |
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2:00 PM
Ends: 2:40 PM
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Inspiration: Imagination how ordinary experiences lead to extraordinary design
Nissan will be presenting, "Inspiration: Imagination how ordinary experiences lead to extraordinary design." » Add your review |
Design | Log in | |
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2:00 PM
Ends: 2:40 PM
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Strategic Thinking at Clorox
Clorox will be presenting "Strategic Thinking at Clorox." » Add your review |
Strategy | Log in | |
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2:00 PM
Ends: 2:40 PM
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Rejuvenile at Play: Marketing to this Valuable, Misunderstood Market
Chris Nixon,the author of "Rejuvenile" and president of Goodwin Youth will be presenting, "Rejuvenile at Play: Marketing to this Valuable, Misunderstood Market." » Add your review |
Trends | Log in | |
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2:45 PM
Ends: 3:25 PM
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Living in Two Worlds: Maintaining Creative Leadership in a World That Demands Our Vision Often Answers to Agendas
G2 Branding and Design will present, "Living in Two Worlds: Maintaining Creative Leadership in a World That Demands Our Vision Often Answers to Agendas." » Add your review |
Design | Log in | |
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2:45 PM
Ends: 3:25 PM
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Beyond a Beautiful Strategy
Smart Design will be presenting, "Beyond a Beautiful Strategy." » Add your review |
Strategy | Log in | |
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2:45 PM
Ends: 3:25 PM
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Fast Forward: Forget the Past, Everything Happens in the Future
Kellogg Company will be presenting, "Fast Forward: Forget the Past, Everything Happens in the Future." » Add your review |
Trends | Log in | |
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3:30 PM
Ends: 4:00 PM
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You Talk -- Designers Only Session
You Talk! Designers Only Session » Add your review |
Design | Log in | |
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3:30 PM
Ends: 4:00 PM
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You Talk -- Brand Strategists Only
This "You Talk -- Brand Strategists Only" will be facilitated by Wallace Church. » Add your review |
Strategy | Log in | |
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3:30 PM
Ends: 4:00 PM
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Interactive Ideation Session: Generating Ideas for Brands, Products, and Services
Gregg Fraley will be presenting "Interactive Ideation Session: Generating Ideas for Brands, Products, and Services." » Add your review |
Trends | Log in | |
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5:00 PM
Ends: 6:00 PM
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The Bad Girls of Brand Design
Debbie Millman will be presenting "The Bad Girls of Brand Design." » Add your review |
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| Time | Session Name | Track | Location | Attending? |
|---|---|---|---|---|
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8:30 AM
Ends: 9:15 AM
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Design Futures: Surfing the Tsunamis of Change
Jim Dator, Professor and Director at Hawaii Research Center for Future Studies at the University of Hawaii will be presenting "Design Futures: Surfing the Tsunamis of Change." » Add your review |
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9:15 AM
Ends: 10:00 AM
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Moving Beyond The Brief: Creating A Brand Essence That Connects Everything
Terry T. Schwartz, Senior Director of Brand Design at ConAgra Foods will be presenting, "Design Futures: Surfing the Tsunamis of Change." » Add your review |
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11:30 AM
Ends: 12:00 PM
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Unamed Session
Brand Design Maverick Award Presentation » Add your review |
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1:15 PM
Ends: 1:55 PM
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The Process Behind Creating, Designing and Evolving this 40-year-old Brand
New York Magazine will present, "The Process Behind Creating, Designing and Evolving this 40-year-old Brand." » Add your review |
Design | Log in | |
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1:15 PM
Ends: 1:55 PM
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Culture Change: Creating Products That Allow Kids to Live Healthier Lives
Disney Consumer Products will present, "Culture Change: Creating Products That Allow Kids to Live Healthier Lives." » Add your review |
Strategy | Log in | |
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1:15 PM
Ends: 1:55 PM
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Top Trends Revealed: Hot Topics Panel
» Add your review |
Trends | Log in | |
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2:00 PM
Ends: 2:40 PM
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Retail Design: The New Consumer's Call to Arms
united*dsn will present "Retail Design: The New Consumer's Call to Arms." » Add your review |
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2:00 PM
Ends: 2:40 PM
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Stand Where She Can See You: Crafting An Everyday Usable Brand Strategy
Chase Design Group and WE tv will present "Stand Where She Can See You: Crafting An Everyday Usable Brand Strategy." » Add your review |
Strategy | Log in | |
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2:00 PM
Ends: 2:40 PM
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KEYNOTE: Bringing Beauty With an Edge to Fashionable Women (and Men!) Everywhere
In this keynote speech by Urban Decay, they will address "Bringing Beauty With an Edge to Fashionable Women (and Men!) Everywhere." » Add your review |
Trends | Log in | |
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2:45 PM
Ends: 3:25 PM
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Making Room for Innovation (and fun)
Hasbro will be presenting, "Making Room for Innovation (and fun)." » Add your review |
Design | Log in | |
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2:45 PM
Ends: 3:25 PM
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TBD
» Add your review |
Strategy | Log in | |
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2:45 PM
Ends: 3:25 PM
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Identifying Emerging Trends to Create Something New, Better and Different
Intercontinental Hotel Group will present, "Identifying Emerging Trends to Create Something New, Better and Different." » Add your review |
Trends | Log in | |
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3:30 PM
Ends: 4:15 PM
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KEYNOTE: Curiously Curious: Igniting Your Natural Curiosity to Create Inspired Design
In this concluding keynote, Ken Carbone, Co-founder and Chief Creative Director at the Carbone Smolan Agency, also Author of "The Virtuoso: Face to Face with 40 Extraordinary T... » Add your review |
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