MADAGASCAR TRADE FAIR

OBJECTIVE OF 1ST MADAGASCAR EXPO '04

Trade exhibitions have always been recognized as one of the most efficient and powerful marketing tool providing businesses with a balance platform to interact on a face-to-face basis. Madagascar Expo '04 aims to...

OBJECTIVE OF 1ST MADAGASCAR EXPO '04

Trade exhibitions have always been recognized as one of the most efficient and powerful marketing tool providing businesses with a balance platform to interact on a face-to-face basis. Madagascar Expo '04 aims to gather the key decision makers and meeting industry players together to initiate and renew contact as well as develop new trade leads with individuals and corporations.
The main objectives are to:

* Provides exhibitors with the best of both worlds: while business is transacted throughout the event, the last 3 days are open to the general visitors.
* Create a forum where local and international business communities could come together and reach collaborations & agreements. This gives your products balanced exposure to both business interest & consumer markets, and provides wider branding opportunities.
* Meet the dealmakers and the new industrialists first hand, at the exhibition.
* Introduce Madagascar business enterprises and their products to the local and the international business community.
* Serve as a perfect platform for exploring the possibilities of joint venture investments in Madagascar.
* In Africa, personal contacts are essential, that's why we strongly advise you to be there!
* Single golden opportunity to understand & taste the important & needy Madagascar market.
* Bring together technology suppliers and seekers and facilitate the transfer of technology.
* Promote non-oil exports of the country as well as invite foreign investor for investment.
* Promote accelerated development of commerce and industry.

BENEFITS OF PARTICIPATION

Develop contacts directly with the trading companies, buyers/importers.
Appoint your distributors in different parts of Madagascar as well as neighboring countries.
Meet your potential buyers in the right kind of atmosphere.
Demonstrate the capability & superiority of your products to the actual traders.
Evaluate & gather business information on Madagascar and the neighboring countries.
Build your brand image in the market.

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