CM Pros Fall 2006 Summit: Content Management and the World Enterprise
Session: Connecting with the US Hispanic Market: Insight into the Languages and Cultures and the Tools that can Help Manage Your Message
Description
The Spanish-speaking market in the United States is a broad and diverse population. Tailoring your content and message to reach these consumers and employees requires an understanding of the unique linguistic and cultural nuances of their native countries. This session will provide insights into the diversity within this audience, how to best reach them practically and emotionally, and the content systems available to manage your diverse messages.
A Case Study will be presented covering the work Lionbridge, the world leader in translation service, has done with The Well Project, a non-profit agency providing AIDS-related health information to women. The two have collaborated to connect the Well Project CMS to Lionbridge to provide dynamic translation of the Well Project website into Latin American Spanish.
A Case Study will be presented covering the work Lionbridge, the world leader in translation service, has done with The Well Project, a non-profit agency providing AIDS-related health information to women. The two have collaborated to connect the Well Project CMS to Lionbridge to provide dynamic translation of the Well Project website into Latin American Spanish.
Session Details
| Speakers: |
Gabriela Pereyra Antonia Benney Add a speaker (if not listed above) |
| Date: | Monday, November 27, 2006 3:00 PM - 4:15 PM |
| Were you there? | Log in to add this session to your personal conference calendar. |
| Rating: |
No attendees have reviewed this conference yet. |
| Track: | Workshop |
| Location: | Daniel Webster |
