Web Site Globalization 2007

A panel of experts and practitioners will share their experience “from the trenches”: how to structure an organization to effectively manage Web globalization, how to leverage technology, and how to design, implement and maintain globalization proc...

A panel of experts and practitioners will share their experience “from the trenches”: how to structure an organization to effectively manage Web globalization, how to leverage technology, and how to design, implement and maintain globalization processes to maximize ROI and achieve consistent global branding.

* Leverage effective Web usability tests to measure the effectiveness of your Web site
* Build an effective global content strategy to optimize your brand expansion
* Benchmark: See how your efforts compare with those of your competitors
* Understand the technical and tactical aspects of optimizing Web content to increase visibility for major search engines
* Translate your web efforts into financial terms to secure senior management buy-in
* Improve e-marketing effectiveness to boost online sales

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