Content Convergence & Integration 2008
Session: Content Localization: Acting Local on a Global Stage
Description
The web is 'The Level Playing Field', where organizations of any size can compete on a global scale. But if you want to reach local audiences worldwide there is a lot more to it than mere translation. Your organization needs to 'localize' your web content to make it relevant to target audiences in each market.
The problem is that localizing content is generally a slow, messy and costly process. Maintaining localized content is also a painful exercise, and most content management systems are ill-equipped to handle more than a few locales.
This session will show you how your organization can leverage technology to simplify this process and take control of your content worldwide. It is possible to rapidly publish content for many countries and in many languages, and reduce costs at the same time.
The problem is that localizing content is generally a slow, messy and costly process. Maintaining localized content is also a painful exercise, and most content management systems are ill-equipped to handle more than a few locales.
This session will show you how your organization can leverage technology to simplify this process and take control of your content worldwide. It is possible to rapidly publish content for many countries and in many languages, and reduce costs at the same time.
Session Details
| Speakers: |
Jeff Sinclair |
| Date: | Wednesday, March 12, 2008 11:00 AM - 11:55 AM |
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No attendees have reviewed this conference yet. |
| Track: | Tourism |
| Location: | Orca |
