Content Convergence & Integration 2008
Session: Your Content is Converging – But Do You Know What It’s Saying to Your Customers?
Description
Content is converging from multiple directions. We have more ways to collect, aggregate, and distribute content – in more languages than anyone would have imagined 10 years ago. And as a result, we have less control over what our Customers see – and the impressions they form about us - than ever before. If protection of your brand/image, and the integrity of your messaging is important to you, you won’t want to miss this presentation. We will explore some of the pitfalls of Content Convergence, and proven strategies for avoiding them … while simultaneously reducing content development, editing, and localization costs.
Session Details
| Speakers: |
Mr. Kent Taylor |
| Date: | Thursday, March 13, 2008 11:00 AM - 11:55 AM |
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| Track: | Management |
| Location: | Finback |
