CM Professionals Spring Summit: Managing Content Management Projects
Session: Web Site Optimization - Integrating Web Content Management, Email Marketing, and Analytics (W)
Description
The new paradigm is “Website optimization.” Learning how Web content management, email marketing and Web analytics combine to drive leads is essential to achieving truly optimized Websites. This session will describe the steps you can take to use these elements of the marketing mix to best advantage—maximizing best practices and generating measurable results.
Session Details
| Speakers: |
Krista LeRiviere
 |
| Date: | Friday, April 13, 2007 2:30 PM - 3:45 PM |
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| Rating: |
after 1 rating » Read the review |
| Track: | Managing Process |
| Location: | Marina Room |
Reviews
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By: Ms Emma Hamer
on Apr 18 2007 at 10:56 PM EDT
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When everything comes together ... magic!
Marketers have struggled to maximize lead generation from their company's (or client's) websites - Krista explained very well how aligning the steps, creating specific landing pages, and following through with targeted information can increase - and pre-qualify - leads coming through the website. Very informative, and the suite of tools that hotbanana (www.hotbanana.com) offers help make the process as simple and reliable as possible. Good, solid presentation. |
