Web Content 2007 Chicago
Session: Using Web Content To Build the Customer Relationship
Description
Organizations put a lot of effort into designing effective web sites (accessible, readable, usable) but now it’s time to move away from static content to interactive personalized content that helps to build the customer relationship. This keynote session looks at how you can match content to customer needs, partner with the customer to integrate customer knowledge and experience back into the site, and develop an effective and rewarding customer relationship. Learn how to create a web site that simultaneously helps your customer meet their goals, achieves your organizational needs, and deepens the customer relationship at every point.
This session provides an understanding of:
* The Relationship Management Lifecycle (RML)
* Potential customer interactions
* Use of Web 2.0 functionality to support the customer relationship
* The role of a content framework
* Levels of customer relationship support
This session provides an understanding of:
* The Relationship Management Lifecycle (RML)
* Potential customer interactions
* Use of Web 2.0 functionality to support the customer relationship
* The role of a content framework
* Levels of customer relationship support
Session Details
| Speakers: |
Ann Rockley
 |
| Date: | Monday, June 18, 2007 8:30 AM - 9:15 AM |
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| Rating: |
after 1 rating » Read the review |
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By: Ms Emma Hamer
on Jun 26 2007 at 04:04 PM GMT
|
Building (the case for) customer-centric CM
To say that Ann Rockley "knows her stuff" is like saying "Picasso could draw ..." Ann Rockley has a knack for solidly and calmly constructing the argument that "if we're not building the customer relationship through better management of our content - then why are we moving to content management at all?" It's always a pleasure to hear her speak, and her keynote at WebContent 2007 was no exception. |
