Web Content 2007 Chicago

From Renaissance cryptographer Leon Battista to Napoleon's Russian campaign of 1812 to George Jetson (and his son Elroy), bestselling author Jeff Zabin promises to cover a lot of ground in this insightful presentation about the emerging trends and next-generation technologies reshaping the world of interactive marketing. Jeff will share his latest thinking on the key concepts he explored in his book Precision Marketing, which won widespread acclaim and was translated into five languages. Jeff will also preview his new book-in-progress, which explores how the latest advances in customer data integration and analytics is already enabling companies to become less product-centric and more customer-centric. Painting a vivid, technology-enabled portrait of marketing improvement that speaks as much to the past as to the future, Jeff will explain how a new era of best-next-action marketing decisions allows companies to more effectively attract, retain and leverage profitable customers.

Learn how to capture, integrate, enhance and analyze customer data to derive actionable insights that will enable you to create the messages and offers most likely to elicit a favorable response from prospects and customers. Preview some of the emerging technologies and analytic capabilities that will drive marketing improvement in the years ahead.