Web Content 2007 Chicago

Organizations put a lot of effort into designing effective web sites (accessible, readable, usable) but now it’s time to move away from static content to interactive personalized content that helps to build the customer relationship. This keynote session looks at how you can match content to customer needs, partner with the customer to integrate customer knowledge and experience back into the site, and develop an effective and rewarding customer relationship. Learn how to create a web site that simultaneously helps your customer meet their goals, achieves your organizational needs, and deepens the customer relationship at every point.

This session provides an understanding of:

The Relationship Management Lifecycle (RML)
Potential customer interactions
Use of Web 2.0 functionality to support the customer relationship
The role of a content framework
Levels of customer relationship support