Documentation and Training: The User Experience
Session: Strategic Usability, Smart Organizations: Taking User Experience Beyong the Interface to Maximize Business Value
Description
Session Details
| Speakers: |
Jerome Nadel
 |
| Date: | Friday, April 20, 2007 2:45 PM - 3:45 PM |
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| Rating: |
after 1 rating » Read the review |
| Track: | Closing Keynote Presentation |
Reviews
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By: Rahel Anne Bailie
on Apr 26 2007 at 05:15 PM EDT
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Engaging way of making the business case
If there was ever a reason to bring a skeptical C-level executive or Director-level management type to a usability presentation, this would have been it. Jerome Nadel's presentation hammered home, without being nasty or condescending but simply in a factual and compelling way, how the Web world really works - with facts and figures from high-profile organizations to back it up - and the natural and unintended consequences of corporate actions when they decide to take shortcuts. It's almost a shame he was speaking at this conference, because it's a little like preaching to the choir. Jerome should have been down the block, talking to the Board of Trade crowd, or wherever the CIOs hang out, and are still making the penny-wise, pound-foolish decisions around usability issues. |
